FC NYC • Building in Public: Live with Kiki Couchman
Join Founders Common for an intimate live recording of For Your Own Good podcast with Kassidy Warren, featuring the radical transparency journey of Kiki Couchman, co-founder of sourmilk (Beny Yogurt).
Kiki did what most wouldn't dare—she left private equity to build a yogurt brand with her best friend... and documented every messy, beautiful moment along the way. Now she's here to share exactly how she did it.
What We'll Cover
Female Founders - Building in Public: The reality of being in the 2% and how radical transparency can level the playing field.
Founder-Led Marketing - Starting Small: How to create a cult following when you have zero marketing budget (hint: it's not about the money).
Creating a Successful Brand & Product (and Having to Rebrand): The gut-wrenching decision to change everything—and why it was the best thing that happened.
Why Yogurt Specifically, Health Side, Mission: The surprising science behind gut health and why mission-driven brands win in wellness
What Makes This Night Special
Intimate Setting: Limited to just 30 founders at the FC Loft, creating space for real conversation and connection.
Professional Recording: Be part of a live For Your Own Good episode with broadcast-quality production—your questions could make it into the final podcast reaching thousands.
sourmilk Tasting: Sample the probiotic yogurt that's revolutionizing gut health while learning the story behind each flavor.
Podcast Host: Kassidy Warren
Creator of For Your Own Good podcast, Kassidy dives deep into the mindset and strategies behind building wealth, scaling businesses, and turning obstacles into opportunities. His interview style cuts through the surface to extract actionable insights you can implement immediately.
Event Experience
6:00 PM – Doors open at FC Loft, gut-health focused reception begins
6:15 PM - Welcome & community introductions
6:30 PM – Live podcast recording begins
7:30 PM – Audience Q&A (your moment to ask Kiki directly)
8:00 PM – Extended networking with sourmilk sampling
Who Should Attend
Founders ready to embrace radical transparency
CPG entrepreneurs navigating the bootstrap journey
Marketers seeking authentic, founder-led strategies
Anyone considering leaving corporate for entrepreneurship
Wellness brand builders looking for differentiation
Important Details
Strict 30-person capacity—we're keeping this intimate for maximum value.
Professional recording means we'll capture your questions with broadcast-quality audio.
Come hungry for knowledge (and yogurt)—we'll have samples of all sourmilk flavors plus healthy refreshments.
Founders Common
Founders Common is a private social community for early stage startup founders & builders. Built as a third-space away from the chaos of startups, we bring together some of the best across the early stage startup world over intimate, member-only events.
Want to join? Apply for membership!