The University of California, Los Angeles is organizing a 1-hour Workshop on Media and Entertainment Law. The workshop will be held on Wednesday, 15 February at 8 pm (IST).
The topic of the workshop is "Introduction to Video Game Law", and will be presented by Ms. Cindy Lin, Executive Director of the Ziffren Institute for Media, Entertainment, Technology and Sports Law at UCLA Law.
The lecture will be followed by a presentation on UCLA Law's LL.M. program by Ms. Tiffany Parnell, Assistant Director of International Programs at UCLA Law.
Even though the video game industry is a relatively new addition to the entertainment industry, it has recently become the biggest industry in the entertainment sector. This growth and success have been fueled even more by the pandemic, new devices, and new distribution systems that contribute to a myriad of new ways to play games. Because of this quick evolution and growth, lawyers practicing in the space face unique issues that we will explore in this class. In this workshop we will briefly discuss special legal topics that face the video game industry, and how they are both similar and different than legal issues that face other media and entertainment industries (e.g., the movie and television industries). These topics include: (a) monetization, and special issues in video game advertising; (b) intellectual property considerations and the future role of video games in the Metaverse; (c) a description of key video game industry contracts; (d) and the future role of new technologies including NFTs and AI in video games.
About the presenters
Cindy X. Lin is the Executive Director of UCLA School of Law’s Ziffren Institute for Media, Entertainment, Technology & Sports Law. In that role, Cindy oversees the Media, Entertainment, Technology & Sports Law Specialization.
Prior to joining UCLA, Cindy served as Senior Director, Business & Legal Affairs at Sega of America, Inc., where she oversaw SEGA's North American business and legal affairs functions during SEGA's rapid digital expansion onto new streaming platforms and SEGA’s expansion of the Sonic the Hedgehog brand into a top multimedia property (across games, film, animation, and consumer products). Prior to SEGA, Cindy was a member of the business and legal affairs team at Twentieth Century Fox, where she negotiated licensing and co-promotions deals for iconic movie and television properties such as The Simpsons, Avatar, Titanic, and Modern Family. Cindy began her career as an associate at Morrison & Forester LLP and is a graduate of New York University School of Law and Stanford University.
Tiffany Parnell is Assistant Director of International Programs at UCLA School of Law in Los Angeles, California. She joined UCLA Law in 2009 after earning both her B.S. in Economics (2008) and M.S.Ed. in Higher Education Management (2009) at the University of Pennsylvania. Her expertise includes alumni relations, international recruitment and outreach, marketing, bar exam and student support, university partnerships and collaborations, and more.