Fame to Shelf: Building a Brand with a Celebrity Cofounder

​In this special installment of our Startup Success series, we’re sitting down with Ross Shepard, CEO of MOSS, the sea moss beverage brand co-founded by actor Michael B. Jordan, for a behind-the-scenes look at what it takes to grow a standout CPG brand in today’s market.

​From leading sales at Bowery Farming to now driving strategy at a celebrity-backed wellness startup, Ross shares lessons on scaling consumer brands, leveraging star power with substance, and building in one of the most competitive categories out there.

​Whether you're a founder, operator, or just curious about how big ideas become household names, this conversation promises honest insights, tangible takeaways, and a window into the future of better-for-you brands.