THE BRAND LAB: DESIGN YOUR NEXT CHAPTER
THE BRAND LAB: DESIGN YOUR NEXT CHAPTER
A strategic brand architecture workshop for accomplished women at professional inflection points.
You've built a successful career. You've climbed the ladder. Now, you're navigating a professional transition—whether stepping into entrepreneurship, consulting, thought leadership, or reimagining your role within an organization.
The Past-Future Gap
What you're experiencing is what I call the "Past-Future Gap"—the space where your past accomplishments and future aspirations haven't yet aligned in how you're positioned professionally.
This gap creates a disconnect between the impact you know you can create and the opportunities coming your way.
Strategic Brand Architecture for Your Next Chapter
The Brand Lab is a focused, full-day virtual workshop that applies sophisticated brand architecture principles to your professional positioning. Unlike typical career advice that focuses on tactical job search advice or generic personal branding tips, this strategic experience provides:
A methodical framework for articulating your evolved expertise
Strategic positioning that reflects where you're headed, not just where you've been
Authentic voice and messaging that resonates with the right people
Focused visibility strategies that create momentum without exhaustion
Through the Brand Map™ Framework, you'll develop a strategic foundation for your next professional chapter—creating alignment between who you truly are and how you're positioned in the world.
WHAT'S INCLUDED
Full-Day Strategic Workshop (10:00am-4:00pm CET with breaks)
Personal Miro Brand Map™ Board for developing your own brand playbook and roadmap
Group Q&A Session scheduled after the workshop
THIS WORKSHOP IS IDEAL FOR
Senior professionals navigating transitions to consulting, thought leadership, or entrepreneurship
Leaders reimagining their roles within organizations
Accomplished women creating unique hybrid professional paths
Executives seeking greater alignment between expertise and positioning
Professionals whose evolved skills and perspective aren't fully reflected in their current positioning
YOUR STRATEGIC GUIDE
Lila Bartkovic is a brand strategist who helps accomplished women at professional inflection points strategically position themselves for their next chapter.
With over a decade of experience in marketing, brand strategy, and design—and her own journey of professional transformation—Lila brings a methodology that combines strategic brand architecture with implementation clarity.
Her work creates pathways for women to design professional futures defined by autonomy, impact, and aligned opportunity.
WHAT SETS THE BRAND LAB APART
This is not another career workshop. The Brand Lab offers something fundamentally different:
Strategic Architecture vs. Tactical Steps
Expertise Positioning vs. Skill Building
Identity Transformation vs. Role Transition
Future-Focused Design vs. Career Advancement
This isn't about abandoning what you've done. It's about building from it—with purpose, clarity, and strategic direction.