Propel AMA: Eli Halliwell - CEO, Hairstory



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Event Information

We're excited to host Eli Halliwell, Co-founder, Chairman, and CEO of haircare brand Hairstory. Hairstory's a company dedicated to helping people rethink everything about hair in a world where the old rules don’t apply. 

Hairstory's core product, New Wash, cleans hair without any detergent, ending what the company sees as a vicious cycle of over-cleansing created by shampoo. The company's foundational belief is that cleansing without shampoo is healthier for the hair and scalp while also safer for the environment. The cult brand has built a loyal following of enthusiasts as New Wash has helped to change their relationship with their hair.

Hairstory is hiring!

About Eli:
Eli has spent over 25 years building consumer businesses and his experience includes co-founding a consumer venture-backed technology startup (, building a growth business (Bumble and bumble) and re-energizing a turnaround (Jurlique). Prior to co-founding Hairstory, Eli spent five years investing in global consumer companies at D.E. Shaw & Company, a $50+ billion global investment and technology development firm.

Come prepared with questions for Eli!

You can read more about Eli in the article here: "5 Things I Wish Someone Told Me Before I Became A CEO."

More about Hairstory:

Hairstory's mission is to recreate everything about hair:

1. By creating healthier, more sustainable hair care products that respect the environment and your hair's ecosystem and

2. By changing the way hair products are sold and empowering hairdressers to participate in e-commerce and profit from their influence.

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