Meet the Startup – Ibrida

​Discover Ibrida: Innovation Meets Impact
Part of the "Meet the Startup" series, co-organized with Politecnico di Milano – School of Design.

​Join us for an inspiring session with Simone Pure, Co-founder of Ibrida and Expert Manager of Innovation at Bain & Company.

​Ibrida is a Neighborhood Beer created with the surplus of unsold bread from local bakeries in Milan—a powerful example of circular economy and local innovation. It represents the perfect fusion of entrepreneurial drive and social purpose. More than a startup, it’s a movement aiming to connect changemakers across industries—entrepreneurs, innovators, and forward-thinkers—into one vibrant, values-driven community.

​During this event, the Ibrida team will introduce themselves and present a real-world challenge they are currently facing. Participants will have some time to collaborate in groups and brainstorm innovative solutions. After the brainstorming session, each group will have the opportunity to present their ideas.

​🏆 The winning team will earn the chance to work further on the idea with Ibrida.
🎁 Additional prizes include an aperitif and exclusive E-Club bags for the most innovative and creative ideas.

​Come be a part of this dynamic session where innovation meets real impact—let’s build something great together.