A Holistic Approach to Website Performance

​How to give your website a 360-degree performance review to provide actionable analysis. 

​Whether you're running a charity site, a public sector platform, or a member-driven service, you need to know your digital strategy is working. 

​Most organisations only look at one aspect of the site at a time - for example, specific KPIs, accessibility, conversion funnels, SEO traffic or content performance. This often only tells half the story. 

​Our holistic approach gives a much deeper understanding of your digital estate along with actionable insight. 

​In this session, we'll explore how our unique methodology evaluates the site as an interconnected whole to: 

• ​Map content and channels to audiences 

• ​Evaluate content by traffic, links, and contribution to site goals

• ​Help you make informed decision on what needs adding, updating or removing 

• ​Uncover SEO issues and opportunities

• ​Find pain points in site architecture, UX and conversion paths 

• ​Improve your KPIs and better align them with your organisational goals

• ​Improve accessibility  

• ​Structure your dev pipeline around continuous, strategic improvement

​We’ll share real-life insights from our work with Ethical Consumer and others, showing how performance reviews have driven meaningful change. 

​Followed by a Q&A session. 

​If you're responsible for delivering a digital strategy, this session is for you.

​What You’ll Take Away

• ​An overview of how our holistic methodology could improve your site

• ​Guidance on aligning KPIs with your mission and digital goals

• ​A better understanding of how different aspects of your site work together

• ​Confidence to start performance conversations internally and advocate for investment