

Lab Workshop: Sales strategies for coworking spaces, with Jessica Knapp
What are the best sales strategies for coworking spaces?
Let's dig into it.
In this Lab Workshop led by Jessica Knapp, co-CEO of Venture Sidekick, you'll learn:
How AI tools can save you hours on sales follow-ups, member comms, and content creation
How to give unforgettable tours (and how to qualify leads fast without wasting time)
Operator-tested strategies to boost revenue and retention
How to use AI to spot churn risks, upsell smartly, and streamline member engagement
The rituals and rhythms that keep your space full, vibrant, and human-first
💡 Bring your questions, ideas and a spirit of collaboration to this discussion for members of The Lab community for indie coworking brands.
About Jessica Knapp
Jessica Knapp is a founder and startup advisor with 15+ years of experience growing purpose-led companies across SaaS, consumer goods, and community-focused ventures.
She’s currently the Co-CEO of Venture Sidekick, where she helps early-stage startups with go-to-market strategy, customer growth, technical builds and implementations, and preparing/assisting in capital raising.
Her foray into coworking started at NextSpace in Los Angeles in 2012, where she managed their Culver City location, as well as managing all community managers across all seven NextSpace locations. That role was pivotal, and that's when she fell in love with the industry!
Jessica continued her love of Coworking at OfficeRnD as employee #1, where she scaled the business globally and worked with thousands of flexible workspaces around the world. Jessica has held executive roles across the US, NZ and the UK, and brings a love of community to all things she does.