

Up Talk: Becoming a CMO - Mistakes & Lessons Learnt on the Way with CMO of ODDBOX
Thursday 25th September: 12pm-1pm
This session is for Up Club Members only!
From studying creative writing at Oxford to leading global marketing teams, Gastón Tourn’s career hasn’t followed a straight line.
Here he shares his story of stepping into his first CMO role: the mistakes, the mental shifts, and the lessons no MBA teaches you.
We will be chatting about:
My transition into my first CMO role
The biggest mistakes and lessons I’ve learned in CMO roles
The mental shifts needed when moving from a marketing role to CMO
The key skills required to be a CMO
What’s expected from a CMO
Why being a CMO is the most fun job in the C-suite – but also why it might not be for everyone
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ABOUT THE SPEAKER
Gastón Tourn is the Chief Growth Officer at Oddbox, the leading brand reducing food waste to mitigate climate change. Previously, he was the CMO at Badoo Group (now Bumble Group) and Appear Here. He also worked in marketing at Google across several international markets, from Brazil to the UK. Gastón studied Communication at the University of Buenos Aires, completed an MBA programme in Marketing at The Wharton School, and earned a Master’s in Creative Writing at Oxford University. He is currently studying for a Master’s in Computer Science at Harvard University, as he dreams of becoming a code poet.