Ahrefs Evolve Mini – Singapore edition
Missed Ahrefs Evolve 2024? Here’s your chance to experience a taste of it!
Ahrefs Evolve Mini – Singapore edition 🇸🇬
Introducing Evolve Mini – a smaller-scale format bringing together 200 top marketing minds in Singapore on 15 May 2025 (Thursday).
We've designed it to be Mini in size, but Maxi in impact – a more intimate, high-energy gathering where real-world insights, meaningful connections, and actionable ideas take center stage.
Join us for discussions that go beyond SEO, diving into the broader landscape of marketing and current trends to help you gain an edge and stay ahead. Plus, this is just the beginning – we're building momentum for Evolve 2025, our flagship event happening in the US later this year.
Don't miss this chance to be part of it!
Exciting news: First Page Digital is rejoining us as an official partner for Evolve Mini! We’re thrilled to welcome them back.
First Page Digital is Singapore’s leading digital marketing and SEO agency, helping brands grow fast and stand out in a crowded online world. From SEO and PPC to content and web, their data-driven, full-funnel strategies are built to deliver real results.
Facebook | LinkedIn | Instagram
On the Agenda:
✅ Expert presentations
✅ Panel discussions
✅ Plenty of opportunities to connect
(Click here to view agenda for mobile)
Keynote Speakers:
Tim Soulo, CMO, Ahrefs | Chief Marketing Officer and Product advisor at Ahrefs – an industry leading SEO tool, powered by big data. His data research studies in the field of SEO were cited by thousands of online publications including Inc, Techcrunch and Venturebeat and he has spoken at some of the largest industry conferences around the globe, such as PubCon (Las Vegas, US), BrightonSEO (Brighton, UK) and Digital Marketers Australia Conference (Melbourne, AU).
Constance Tan, Product Marketer, Ahrefs | Over 6 years of hands on experience using Ahrefs to grow traffic for new and established websites. She has helped users at every stage of SEO mastery, maximise the value they get from Ahrefs on their marketing journey.
Alvin Poh, Chairman, CLDY.com | An entrepreneur, author, and business mentor who scaled Vodien from $0 to Singapore’s #1 hosting provider, serving 35,000 clients before exiting in a $30 million acquisition.
After spending two years traveling the world, he authored Super Scaling, a playbook for entrepreneurs looking to scale. Today, Alvin advises businesses, runs CLDY.com, and champions a high-performance lifestyle—emphasizing that true success isn’t just about money, but also health, freedom, and impact.
Jin Ma, Director of Experience, dentsu | A seasoned SEO expert and global leader in marketing and media. With a deep-rooted expertise in SEO, Jin has been instrumental in driving organic growth for numerous international brands. Her expertise extends beyond SEO to encompass a holistic digital marketing strategy.
By integrating SEO with paid media, UI/UX, and marketplace strategies, Jin has pioneered innovative methods to maximise the effectiveness of owned media. Her strategic vision has significantly contributed to Dentsu being recognised as the Silver Winner for Search Agency of the Year 2024.
Venus Cheung, SMB Marketing Lead, Xero | A dynamic marketing leader with experience spanning fast-paced startups and global SaaS company. Having pivoted across industries, she brings a unique perspective on applying agile, growth-focused strategies in diverse business environments.
She further applies these strategies by providing marketing consultancy services to various businesses. With a proven track record in revenue-driven growth, Venus delivers practical insights on adapting marketing approaches for varied business environments. She’s passionate about sharing real-world experiences and sparking engaging conversations.
Delbert Ty, CMO, Coffee Meets Bagel | Building businesses and making impactful brands for the last 16+ years. He started his career in P&G working on its most iconic brands such as Tide, Pantene and Duracell.
He then took his talent to the world of technology and startups taking a then unknown telco disruptor, Circles.Life to new heights. It is now the world’s foremost telco technology company. Now he is the CMO for Coffee Meets Bagel, the world leading dating app for daters looking for serious relationships.
William Wang, Founder & CEO, Scale Tribe | A copywriter, growth marketer, and entrepreneur who built a marketing agency from scratch, grew it to 7 figures, and successfully sold it after 8 years in the trenches. Specializing in lead generation, cold outreach, and conversion strategy, Will’s approach is all about real, measurable results.
Melissa Laurie, CEO, Oysterly Media | has been recognised as a Woman to Watch in Asia and was a finalist in the Women Leading Tech Awards by Atlassian. She is the Founder & Managing Director of Oysterly Media, one of Asia’s fastest-growing short-form video agencies based in Singapore.
Fabian, SEO Technical Director, First Page Digital | He has worked in digital marketing agencies in Singapore for the past 7 years. During which, he has led over 700 SEO campaigns for SMEs and big brands. He has a special interest in technical SEO, geeking out over website structure, internal linking, optimised crawling, page rendering, and more.
Additionally, he is a contributor to SEO forums like Moz Community while also giving SEO tips on LinkedIn. Most recently, he has begin speaking at SEO and digital marketing conferences, sharing the latest experiments and findings.
SEO AI Panelist:
Sebastien Edgar, SEOSeb, LLC | I am currently a global SEO & Web growth advisor with 13 years experience, currently based in Japan but working with brands around the world. Previously, I was the Global Head of SEO & Organic Strategy at Square (part of Block, inc) in San Francisco leading a team of 11 managers worldwide. Prior to that, I was the SEO Team Lead for Searchmetrics US and InterNations.org in Munich, Germany.
YG Yichen Guo is the CEO of CapGo.ai, specializing in programmatic SEO through AI. It leverages AI to generate webpages at scale, enabling clients to target a wide range of search keywords and drive Google traffic. The company serves a portfolio of high-profile clients, including Reeds SinoPharm, BlueFocus, and FinalRound AI, among others. CapGo.ai also won the Harvard New Venture Competition in APAC.
YG holds an MBA from Harvard Business School and an undergraduate degree in Statistics from UC Berkeley. His career began as a finance analyst at Citi in New York City, after which he advanced to Head of Growth Analytics at Almanac. He also served as a General Manager at VIPKid.
Glenn Gabriel Bona, Associate Director, Organic Growth & Community, TripleDart | As an Associate Director of Organic Growth originally from California with 10 years of experience in digital marketing, I'm passionate about designing high-growth strategies that prioritize content, UX, and performance. For me, optimal results stem from pairing data-driven insights with the art of creation to deliver content that drives business outcomes.
Outside of work and family, I dedicate my time to the sport of ultra and trail running. In 2022, I completed the 100-km CCC at the UTMB World Series Final held in Chamonix, France. Before that, I finished my first 100-mile event at Doi Inthanon by UTMB in Chiang Mai, Thailand. I'm always looking for ways to push boundaries, build relationships, and leave a positive impact with the people I meet.
APAC Tech Marketing Panelist:
Priyanka Nath, Founder | Fractional CMO, Crux Advisory | Priyanka is an independent growth advisor and Fractional CMO for startups and SMBs in Asia-Pacific. She has over 15+ years of B2C and B2B marketing experience in Tech, including leadership roles at Google, Expedia Group, and Dell Technologies.
She helps startups/SMBs build strong marketing foundations, scale post-PMF, improve efficiency, and invest in the right capabilities as they grow. Her core capabilities include growth strategy and integrated performance marketing to drive sustainable commercial impact.
Eugen Kim, Chief Strategy Officer, First Page Digital | a leading performance marketing agency with SEO at its core.
He leads enterprise-level strategies across Southeast Asia, helping brands grow, acquire customers, and stay ahead in a fast-changing digital landscape shaped by rising CPAs, evolving user behaviour, and Google’s constant updates. At First Page, he works with a team of expert Strategists to craft adaptive, results-driven marketing solutions.
Previously at Microsoft, Eugen managed venture capital partnerships across the DACH region, working with Rocket Internet, Project A, and Axel Springer to drive adoption of integrated digital strategies.
Robert Lai, Founder, Kaliber Performance Marketing | CEO of Kaliber, an intent-focused marketing firm with a publicly listed and Fortune 500 company portfolio. Robert has invested over $500M in advertising dollars, working at Google (twice) and as a platforms lead at the big agencies. Given the direction of changes in the industry, Robert is currently pioneering Performance Branding within the region.
Conference emcee:
Michelle Tenoudji - Global Business Director, Clickr | With 14 years in the industry, Michelle’s expertise lies in go-to-market strategies, generating demand, & expanding clientele across APAC, including Japan. With a portfolio featuring giants like P&G & LVMH, Michelle showcases Clickr’s reach beyond SG to MY, SEA, & Japan.
Shawn Low, Singapore General Manager, Green Hat | Seasoned marketing professional with extensive experience in B2B and B2C marketing, social media management, and content strategy. Currently he’s the Singapore General Manager at B2B agency Green Hat. In this role, Shawn leads the agency's growth across the Asia-Pacific region and manages key client relationships. Before rejoining Green Hat in March 2024, Shawn was the Head of Social and Digital at Grey Group Singapore, part of WPP, where he led social media strategies for clients such as the World Wildlife Fund (WWF), Bose, Facebook/Meta, and Pantene.
His prior experience at Green Hat includes serving as Head of Content and Social in ANZ delivering strategies and campaigns for brands such as Knight Frank, Nestlé Professional, and Mimecast. Shawn's diverse career also includes co-founding Firef.ly, a London-based travel tech startup, and working with Lonely Planet as a travel writer, editor, and presenter on National Geographic and Lonely Planet TV's "Roads Less Travelled, China.
...and more to be updated along with the agenda!
More on Ahrefs Evolve 2024:
P.S.: Got questions?
Feel free to email our Events Marketer, Elysa Han, at events@ahrefs.com
Ahrefs Evolve 2025 is heading to the U.S.! Tickets will be limited – stay ahead & sign up for updates at ahrefsevolve.com.
⏰ Time: Conference 9AM to 5PM, Networking 5PM to 6PM
📍 Venue: Guoco Midtown Network Hub
You may refer to the following map for directions to Network Hub
Questions? We have answers ✔️
🟠 What is the refund policy if I am unable to attend?
There will be no refunds, but we know things happen last minute – you’ll be able to transfer your tickets to someone else up until 05 May (Monday). Keep in mind that name badges and meals are prepared in advance and may not be able to be changed. Please notify us events@ahrefs.com ASAP with details
🟠 How do I download my event ticket invoice?
You can find your payment history here: lu.ma/settings/payment
You can also get here by going to your Luma Settings → Payment tab. You can see your payment history on both the Luma website and the iOS app.
Click on the three dots to the right of the tickets you want receipts for, and select Download Receipt or Download Invoice.
You will be able to add information to your receipt like your Billing Address and any other notes.
You can then use your browsers settings (Command + P on Mac, or Control + P on Windows) to print out the receipt/invoice or save it as a PDF.
Accommodation
We've noticed attendees registering from across the region, and we look forward to welcoming you! For those travelling to join us, enjoy preferential rates at the Hilton Garden Inn Singapore Serangoon
📍3 Belilios Rd, Singapore 219924 | 23 minutes by train via the Downtown (blue) line
Email Matthew Lopez (matthew.lopez@hilton.com) for more booking information