San Francisco Media Training Master Class
THIS IS AN IN-PERSON TRAINING EVENT
The WE Media team led by Ben Kaplan — who has been featured on more than 5,000 TV and radio shows — is helping aligned candidates, organization leads, city stakeholders, local influencers, and other interested individuals in San Francisco gain more quality media coverage.
In this special session, we'll go over:
The Hidden Benefits of Media Training
The 5 Bs of Successful Media Interviews
Understanding the 4 Types of Interview Answers
How to Direct and Drive the Interview
How to Increase Clarity and Quotability
Strategies for TV, Print, and Online
What to Do in Special Circumstances
An overview of the SF media landscape and key journalists
There will also be a follow-up opportunity for those interested to take part in a mock TV interview on a real TV set in San Francisco to work on your skills and get feedback.
NOTE: This training will be held in the Theater Room at 338 Main St. ask staff to guide to theater room after they check you’re on guest list.
ABOUT YOUR TRAINER
Ben Kaplan has appeared on more than 5,000 TV and radio programs, including interviews on 'Oprah,' 'TODAY,' 'Good Morning America,' NBC, CBS, CNN, Fox News, and the BBC.
Kaplan currently writes a weekly political column for the San Francisco Examiner and hosts the WE ARE SAN FRANCISCO podcast on Apple Podcasts and Spotify.
Previously, Kaplan wrote a syndicated weekly education column for The Oregonian, Portland’s daily newspaper, and covered youth politics for the Boston Globe. In 2021, Kaplan coordinated media training for hundreds of small-town mayors and county leaders across the state of Georgia.
Kaplan has served as a media trainer, speech coach, and messaging consultant to dozens of CEOs in the Fortune 500 and beyond through his global agency TOP Media.