ROI Storytelling: Crafting Compelling Business Value Narratives
In today’s competitive sales landscape, technical expertise alone isn’t enough—you also need to communicate value in a way that resonates with decision-makers. This session will dive into the art and science of ROI storytelling: how to translate product capabilities into compelling business impact narratives that stick.
Join us to learn:
💡 How to structure a business value story that aligns with executive priorities
📊 Ways to frame ROI, metrics, and outcomes in a narrative format
🧠 Techniques for balancing logic and emotion in value-driven conversations
📁 Real examples of assets and frameworks that support value storytelling
Whether you're an SE, presales leader, or value consultant, this session will equip you with the tools to elevate your messaging, influence stakeholders, and help buyers justify decisions internally.
Don’t just present a product—tell a story that sells.
Proudly supported by our partners at Storylane.
Register today!