How to use ROAS predictions for your daily UA decisions and scale $80k -> $600k spend a day (!)
What kind of analytics setup does it take to scale UA up to x10 — and keep ROAS in check?
Together with Ekaterina Gamsriegler, Head of Marketing and Growth at MyGroove, we’ll break down the metrics that actually matter, show how predictive modeling changes the game, and share a ready-to-use LTV model you can start using right away (in Google Sheets).
What we’ll cover:
• How far can Google Sheets take your LTV/ROAS modeling?
• The 3 key metrics to track daily to scale UA profitably (spoiler: ROAS and CPA aren’t enough)
• Why a strong Day 0/7 ROAS and high CPA can be misleading — and how predictive metrics can help you double-check
• A real-life case: scaling from $80k → $600k spend a day. Check if your analytics setup has all the must-have elements for scaling that big
• Live Q&A — bring your questions
• 🎁 Bonus: plug-and-play LTV model in Google Sheets for all participants