

Building the Internal Champion: Equipping Your Customer Contacts with Value Messaging That Resonates
In complex B2B sales, the technical buyer or business user often becomes your internal champion—the one advocating for your solution when you're not in the room. But without the right tools and confidence, even the most enthusiastic champion can struggle to convey your value across their organization.
Join us for a tactical session focused on empowering your customer contacts to sell with you and for you.
In this webinar, you’ll learn how to:
Identify and enable the right internal champions
Arm champions with clear, compelling business value messaging
Equip them with ROI-focused language that speaks to decision-makers
Create simple, reusable assets that tell your value story
Guide champions through navigating internal objections and approvals
Whether you’re new to the concept or looking to level up your current approach, this session will give you actionable strategies to help your champions build momentum and move deals forward.
Register now and learn how to turn great relationships into real revenue impact.