Founder Workshop: "Jumpstarting Sales for Startups"
Each quarter, Venture Mechanics offers a rotating series of Founder Workshops on specific topics that every startup team needs to master. These are typically 3-4 hour evening sessions given by the best of our mentors. While the workshops are intended to be taken sequentially they can be taken out of order.
Companies in the Venture Mechanics incubator are entitled to an unlimited free buffet of these workshops during their term. The workshops are also open to startups that aren't in the incubator, at the regular tuition price. Dinner is included, and parking is always free.
Can’t make it in person? Join us virtually! Use the link below to access the live stream and experience the event from anywhere. Powered by Crowdcast.io
https://www.crowdcast.io/c/vm-workshop-startup-sales-02
More About This Workshop:
Getting sales is one of the biggest challenges facing startup founders, particularly in the early stages when they are the primary salespeople This workshop will provide startup founders with the tools and strategies they need to jumpstart their sales efforts, get market traction and scale. Participants will also learn how neuroscience and psychology can be used to help demystify the sales process and build sales confidence and success.
The workshop will be delivered in an engaging fireside chat format. This will enable the three presenters to interact with each other and the audience as they share their presentation. The session will combine both the theory and practical aspects of the sales process with plenty of real-world case studies discussed.
Workshop Objectives
By the end of the course, startup founders will be able to:
Define their target market in detail using psychographics
Craft offers that resonate with buyers’ emotions and logic
Design and optimize a sales funnel that drives conversions
Map the buyer’s journey to optimize the marketing and sales tactics used
Apply neuroscience and psychology at every step of the sales process
Identify and avoid common pitfalls in product development and sales
Develop a clear, actionable sales process that produces results
Key Learnings
Innovation Adoption Lifecycle: Align sales strategies with how customers adopt new technologies
Neuroscience in Sales: Build trust and reduce buyer resistance by applying brain science to the sales process
Psychology in Sales: Use psychological insights to influence buyer decisions and close deals
Building Sales Credibility: Leverage pilots, customer testimonials and case studies to jumpstart sales
Product Development Traps: Recognize and avoid common pitfalls during product development
Sales Team Scaling: Implement processes to effectively scale a sales team and achieve market traction
Who Should Attend
Aspiring entrepreneurs and startup founders
Startup team members responsible for sales, marketing or product development
Instructors:
Details:
Free and convenient parking is always available at Venture Mechanics. The doors open at 5pm, and the course begins at 5:30pm. A light dinner will be served at around 6:30pm.