How to Explain Search Changes to Your Team with Wil Reynolds & Alisa Scharf (Seer Interactive)

​Learn how to explain the future of search—AI, AEO, and all—to your leadership, teams, and clients in a way that drives real action.

Join Wil Reynolds, VP of Innovation at Seer Interactive, and Alisa Scharf, VP of SEO & Generative AI at Seer, for a conversation led by Josh Spilker and Eoin Clancy of AirOps.

​You'll learn:

​​​✅ Why communication, not algorithms, is SEO’s biggest challenge in 2025
​​✅ How to talk about AI search and AEO in ways that actually get buy-in
​​✅ What SEO metrics matter most to executives, clients, and teams
​​✅ How to collaborate across functions—content, product, and engineering—to get SEO work done
​​✅ Ways to integrate AI into your content workflows without sacrificing quality

​​​Who is this for?

​​​📈 SEO & Content Leaders – Learn how to pitch and prove SEO in an AI-first world
​​🧠 Growth & Marketing Teams – Translate technical SEO shifts into business wins
​​🤝 Agencies & Consultants – Communicate SEO value to clients and win trust faster

​​​Who's gonna be there?

​​​​A sharp group of marketers, SEOs, and growth operators navigating the same search shifts you are. Join us live and be part of the conversation.

​​​Why you should attend:

​​​Don’t miss this chance to learn from two of the top minds at Seer Interactive. Walk away with frameworks, phrases, and workflows you can use to win support for SEO in your org—fast.

​📅 Tuesday, April 9, 2025
⏰ 1:30PM Eastern
📍 Live on Zoom (Yes, we’ll send a recording)