AI: Threat or Tool? Paula Scher on the New Design Reality

​How does a design legend use AI in her work—and why it is not a betrayal.

​Pentagram. Paula Scher. AI. A high-profile project for the U.S. government. And, of course, the backlash: “Even a design icon has embraced the enemy.” But that couldn’t be further from the truth.

What You’ll Learn?

​​🔹 The inside story of Pentagram’s AI-driven project for the U.S. government.
​🔹 How AI is reshaping the design industry.
🔹 Why AI isn’t a threat but a natural step in creative evolution.
🔹 How to use AI ethically, effectively, and creatively.
🔹 Live Q&A with someone who truly understands the topic.

​Meet the Speaker:

​Paula Scher has been shaping visual communication for over 40 years, creating iconic identities for MoMA, The Met, CitiBank, and many more. When she says, “AI is not the enemy, but a tool,” it’s worth listening.
If you’ve watched Abstract on Netflix, you already know her story.

​🎯 Who Should Attend?
Graphic designers, illustrators, UI/UX specialists, marketers, and anyone working with visual communication.

​💬 Event language: English

​👉 Don’t miss this opportunity to hear from a design legend. Register now and join us!