Understanding the Value Perception Gap~ The Secret to Selling More at Full Price
Join us for our first live webinar of 2024, Understanding the Value Perception Gap~ The Secret to Selling More at Full Price with Mal Chia, Managing Director @ Ecom Nation.
What will you learn?
In this webinar, we will dive deep into the mysteries of customer perception and pricing strategies in the retail space.
We've designed it to empower retailers, marketers, and business leaders with the knowledge to enhance their brand’s perceived value and maintain healthy profit margins.
Focus Topics:
Understanding the Value Perception Gap:
Deeply understanding the concept of the value perception gap and how it influences consumer buying decisions.
You'll learn to identify where your products or services stand in the eyes of your customers and how this perception shapes their willingness to pay.Deciphering Market Pricing Dynamics:
You'll gain insights into the complex process of how the market determines price points. This segment will help you understand market trends, consumer expectations, and competitive pricing, guiding you to price your products effectively.Strategies to Retain Margin:
We'll explore effective tactics to maintain and even increase your profit margins without sacrificing sales volume.
You'll learn how to balance cost, value perception, and pricing strategies to ensure a healthy bottom line.Building a Strong Brand:
You'll discover the integral role of branding in shaping value perception. This part of the webinar will focus on building a brand that resonates with your target market, enhances perceived value, and supports your pricing strategies.
You can expect a blend of theory, practical examples, and actionable strategies that will help you elevate your brand and sell more at full price.
Join us to bridge the gap between value and perception, and transform the way you approach pricing in your ecommerce business.
About Ecom Nation:
Ecom Nation is named Australia's best retail marketing agency by the NORA Solution Partner Awards.
It was founded by retailers, for retailers to help them achieve sustainable, profitable growth by giving them access to a team of experts who live and breathe Ecommerce.
Our team, like our clients, are spread all over Australia allowing us to grow and adapt quickly and deliver flexible, client-focussed services to some of Australia’s most exciting retail brands.
Learn from Industry Expert:
Join our host, Mal Chia, for a discussion and Q&A about how they've created winning strategies for multiple ecommerce brands.
Mal is a highly respected ecommerce advisor, Chief Marketing Officer, and marketing agency owner.
With a successful track record as the former Head of Marketing at Uber and CMO at Ryderwear, he brings extensive experience in growing global brands.
As the Managing Director of Ecom Nation, Mal helps over 30 brands achieve profitable and sustainable growth, from strategy to execution.
He is an experienced thought leader who shares his insights through contributions to publications like Smartcompany and Inside Retail and serves as an Advisory Board Member at NORA, the National Online Retailers Association.
Register now to receive the calendar invite & joining link.
Until then,
Ecom Nation Team