PR for Startups: From Launch to Scale

​Bill Gates, one of the world’s richest men and founder of Microsoft, is often quoted: “If I was down to my last dollar, I’d spend it on public relations.”

​Public relations is an essential part of any company’s strategies and success and Tech start-ups are not an exception. PR is what builds and maintains a positive image of a business among its stakeholders, as well as the media, customers, investors, and the public.

​In this session, we will break down PR in the simplest terms for tech professionals and debunk common myths surrounding it.

​The event will include a 60-minute presentation, a 20-minute panel discussion with Yen Nguyen from Quickom and Thu Huong Le from Tech In Asia, and a 20-minute Q&A session.

​ 🚀 Key takeaways

• ​Understanding PR: Learn what Public Relations (PR) is in the simplest terms, making it easy to understand for tech professionals.

• ​Common PR Practices: Get to know some of the most common practices in PR.

• ​Debunking PR Myths: Uncover the truth behind common misconceptions about PR, such as:

  • ​PR is only for corporates & B2C

  • ​PR is marketing

  • ​PR is expensive & unmeasurable

• ​Importance of PR for Tech Startups: Understand why PR is increasingly essential for tech startups in today’s digital age.

• ​Best Time for PR: Learn about the different stages of a startup and identify when is the best time for PR:

  • ​Pre-launch

  • ​Launch

  • ​Growth stage

  • ​Funding round

  • ​Maturity

• ​Defining Your Needs in PR: Learn how to define your needs in PR using the 5W1H method (Who, What, When, Where, Why, How).

• ​Conclusion: Wrap up the session with a comprehensive understanding of PR and its importance in the tech industry.
  
  Don't miss out on Ivy's sharing and the the Panel Discussion with Yen Nguyen from Quickom and Thu Huong Le from Tech In Asia - where we don't just talk but exchange perspectives, and a Q&A Session where you won't just listen but actively engage.

​📢 How to RSVP

• ​​This is an invite-only event. Request for an invite here and our team will get back to you as soon as possible.

• ​Non-approved registrants will be turned away at the door.

• ​Saigon Summit ticket holders will have prioritization.

​ ✏️ About your facilitator

​Ivy Chau, Founder of Ivy+Partners PR Consulting Firm

​With a strong educational foundation as a Public Relations and Communications graduate and nearly a decade-long of professional work, Ivy has the knowledge and expert perspective on the media industry in Vietnam and SEA. She has also built a solid connection with media influencers and industry players in Vietnam and beyond. Ivy is trusted by Vietnam-based international clients across diverse fields, from Tech to Hospitality, Entertainment, FMCG, Education, and Finance & Investment. Some prominent clients in technology she had consulted for are: Intel, Hitachi, Google, what3words, etc... Since launching her own firm Ivy+Partners PR Consulting Firm, Ivy leads a team of consultants to ensure communication consistency and seamless execution of integrated communication campaigns for local and international brands. Ivy is currently a proud member of The Public Relations and Communications Association Southeast Asia (PRCA SEA) - the Southeast Asian branch of the world’s largest PR professional body. She is also a Co-Founder of Tech After Dark - premier networking event series for Tech industry.

​ We look forward to seeing you there!