Measuring Presales Impact on Revenue: Strategies for quantifying and communicating the true value of presales beyond activity metrics

​It’s time to move beyond activity metrics.

Presales teams are at the center of complex deal cycles, supporting not just Sales, but Marketing, Partnerships, and Customer Success. Yet when it comes to measuring their impact, most organizations fall back on metrics that fail to capture the real value.

In this partner-led forum with Iris and Sifthub, we’ll tackle the toughest questions around presales performance and revenue contribution. Expect candid insights from multiple perspectives as we dig into how different organizations are approaching the challenge — and where they still fall short.