Creating an Employee Brand that Sticks
Let’s be real, most branding talk is a mix of buzzwords, B-roll, and beige. It’s surface-level fluff that doesn’t build trust, doesn’t attract talent, and definitely doesn’t influence buyers.
But there’s a better way!
In this session, Mike Peditto will show you how building your own personal brand can be the single most powerful way to elevate your company and your own career.
What We'll Discuss
Authenticity
How to develop a personal brand that reflects your actual values and goals without faking a “persona.” Your brand isn’t something you invent. It’s something you clarify.
Influence
Practical ways to become an “in-house influencer” without being annoying. Learn how to build credibility, get noticed internally, and shape the way people talk about your company, on your terms.
Consistency
How to make your brand portable. Whether you're at a startup or a global enterprise, your brand should grow with you and open doors long after you leave your current job.
Who This Is For
This isn’t just for recruiters. It’s for presales professionals, hiring managers, brand teams, and anyone who understands that the company brand and the people brand are the same thing now.
If you’re trying to earn trust, attract talent, and close deals—this is where it starts.
About Mike
Mike Peditto spent 10+ years recruiting, but didn’t start building a brand until after he got laid off. Twice. In one year.
That’s when he stopped playing it safe and started telling the truth about hiring, about job searching, and about how broken the whole system can be.
He created The Realistic Recruiter to cut through the BS. That honesty struck a chord and he built an audience of over 400,000, became a go-to speaker on hiring and brand-building, and helped companies attract top-tier clients and partners just by showing up online the right way.
His ability to foster trust, drive engagement, and deliver actionable insights has earned him recognition as a refreshing and influential voice in the industry, featured in outlets such as Harvard Business Review, Newsweek, and Forbes. His first book “Yes, You Are Being Judged” will be released in 2025.
Now he teaches teams how to do the same: how to build employer and employee brands that are grounded in people, not platitudes. Brands that resonate because they’re real.