RIDE TO MOMBASA - A ROAD TRIP TO HAPPINESS (December 27,28,29 -2024)
The "Ride to Mombasa Experience" is a spectacular 3-day road trip happening from December 27th to 29th, 2024, where car enthusiasts and club members from all over Kenya will drive their cars to the coastal city of Mombasa for an unforgettable adventure. The event, powered by Blue Radio and Kushi Motors, is an opportunity to explore the beauty of Mombasa, engage in meaningful conservation activities, and enjoy the city’s rich history, culture, and nightlife.
Participants will drive to iconic locations within Mombasa, engage in environmental conservation efforts, and experience the blue economy, culminating in a spectacular Blue, Red, and White Park Party.
Key Elements:
Happiness Ride Medals:
Each participant will be awarded a commemorative medal at the end of their "happiness ride," celebrating their involvement in the event and the exploration of Mombasa County.Conservation Drive:
As part of the event’s commitment to sustainability and the blue economy, participants will take part in a conservation initiative that includes:Mangrove Planting: Collaborate with local environmental organizations to plant mangrove trees in key areas of Mombasa, helping to restore ecosystems vital for coastal protection.
Beach Cleanup: Teams will participate in a beach cleanup along Mombasa’s coastline, ensuring the city’s beautiful shores are kept pristine.
Turtle Conservation: Participants can engage in turtle conservation efforts, learning about Mombasa's role in protecting endangered sea turtles and contributing to hatchling releases.
Themed Drives & Exploration:
Teams of different car models will drive through Mombasa's most scenic and historic locations, giving participants the chance to explore various 6 sub counties of Mombasa County:Kisauni Subcounty: Drive through Kisauni, Junda and Mwakirunge , experiencing the countryside.
Nyali Subcounty : Cruise through Nyali estate, visiting Nyali Golf Club and Links Road.
Mvita Subcounty Drivers: Explore Mombasa’s history by driving through Old Town and arriving at the famous Mama Ngina Waterfront, with a stopover at Fort Jesus to celebrate the city's rich heritage.
Jomvu Subcounty: Drive from Mikindani to Jomvu and Miritini, finishing at Bonje, while enjoying the suburban routes.
Changamwe Subcounty: Explore industrial Mombasa, driving through KPA, Magongo, Chaani, and finishing at Port Reitz.
Likoni Subcounty: After crossing the iconic ferry, drive through Shika Adabu and end at the scenic Dongo Kundu Junction.
Cultural & Culinary Experiences:
Alongside the driving experience, participants will immerse themselves in Mombasa’s culture. From visiting Fort Jesus and Old Town, to tasting authentic Swahili cuisine, this event will highlight the unique fusion of heritage and modernity that makes Mombasa special.Best Car Awards:
To celebrate the passion for cars, we will present awards in the following categories:Best Luxury Car
Best Classic Car
Best Customized Car
Best Off-Road Vehicle
People’s Choice Award (voted on by participants)
These awards will be presented during the final day of the event, at the Blue and Red Park Party.
Social Media Engagement:
Throughout the event, participants will be encouraged to capture and share their journey by taking creative photos and videos of their cars and the scenic routes, posting them across their social media platforms with event hashtags. This will create a buzz around the experience and boost engagement with fans and followers.
Grand Finale: Park Party Celebration:
The event will conclude with a Blue, Red, and White Beach Party at a stunning beachfront location, where participants can unwind and celebrate the culmination of the 3-day adventure. The party will feature live performances, DJs, and entertainment, providing an unforgettable evening of music and celebration.
Participant Package: For a participation fee of Ksh 3,000, each participant will receive:
A branded T-shirt.
A medal commemorating their participation.
An entry ticket to the exclusive after-party.
Sponsorship Packages: Sponsorship packages range from Ksh 100,000 to Ksh 3,000,000, offering sponsors the opportunity to engage with participants and market themselves through various platforms, including:
Branding & Exposure:
Logo placement on event materials such as T-shirts, medals, banners, and more.
Branding at designated finish lines, checkpoints, and the beach party venue.
Mentions and features on Blue Radio, one of Kenya’s leading media companies, promoting the blue economy.
Event Participation:
Sponsors will have the chance to present the Best Car Awards, adding value and prestige to their brand.
They can set up booths or offer services such as car maintenance, parts sales, and test drives during the event.
Visibility Through Media:
Extensive media coverage, including live mentions, interviews, and social media promotions, will amplify the sponsor’s reach.
Automotive & Service Partner Opportunities: We invite automotive companies, car showrooms, garages, and service providers to participate in the event by offering:
Mechanical Support: Garage companies can provide on-the-go services or assist with minor repairs.
Car Showcases & Test Drives: Participants will have the opportunity to view and test new car models from various showrooms, making the event an informal car sales and marketing opportunity.
Advice from Kushi Motors: As the event's co-sponsor, Kushi Motors, one of Kenya’s top car dealers, will offer participants valuable car advice and promote pocket-friendly, high-performance vehicles.
A Celebration of the Blue Economy: Mombasa plays a critical role in Kenya’s blue economy, supporting the sustainable use of ocean resources. The "Ride to Mombasa Experience" allows participants to engage with this important sector, driving along coastal routes that are central to Kenya's maritime economy and learning about conservation efforts that protect Mombasa’s unique environment.
Blue Radio continues to promote the blue economy through its vast reach, while Kushi Motors takes pride in offering the best cars for Kenyan roads, from luxury brands to everyday vehicles.
Conclusion: "Ride to Mombasa Experience: A Road Trip of Happiness" promises to be the most thrilling automotive and cultural event of 2024. It combines the excitement of a road trip, the beauty of Mombasa, environmental conservation, and the celebration of Kenya’s blue economy. With Blue Radio’s media power and Kushi Motors' automotive expertise, this event will create unforgettable memories for participants and provide sponsors with invaluable exposure. Join us in making this a landmark event!