PRFAQ & Working Backwards Workshop
Good ideas die every day. Are yours next?
Are you sure you are going in the right direction? Is your idea the one you want to invest in the next months or years of your life? Are you putting your story in the best light possible?
This workshop teaches you the same framework Amazon uses to decide which ideas to fund or kill. It’s the PRFAQ Framework, also known as the 6-page Working Backwards memo. It's a narrative writing to think critically, collaborative, and evolve ideas into their best possible version.
✨ What you’ll learn:
Transform the spark of an idea into a viable, feasible, and valuable project (for the customer, for the business, and for you!)
Write a clear and inspiring vision for your product or initiative
Align team using narratives instead of slides
Apply Amazon’s Working Backwards process to define outcomes
Turn writing into your superpower for thinking, strategy, and decision.
Learn what it means to write with precision and clarity
📣 Participant quotes
“I finally understand practical examples of writing with clarity.” - J., Product Manager
“My startup is going through a pivot, and I didn’t realize how useful the PRFAQ framework could be in this context.” - S., Founder
“The PRFAQ helped me understand I didn't know the customer as well as I thought I did. I saved me from going down a startup rabbit hole.” - P., Founder and Product Leader
✅ Who it’s for:
Founders & Pre-founders — clarify your startup’s vision and make it fundable; with fewer dead-ends along the way.
Product & Program managers & leaders — collaborate better, build alignment, and deliver solutions that matter.
Executives — drive cross-team strategy with precision and clarity, and close the chasm between organization layers.
Innovators — turn early insights into persuasive stories for support or investment.
📦 You’ll receive
A digital copy of The PRFAQ Framework book
The PRFAQ Writing Checklist and LLM Prompt Guide
Templates and examples to jump-start your own PRFAQ.
🛎️ Seats & Pricing
Seats are limited! The price for this workshop is $299. We are offering registration at $149 (50% discount), and an additional 25% discount for early-bird registration at $109.
📌 Prerequisites
None. If you’re leading or considering a project—whether a product, program, initiative, or startup—this is for you. Familiarity with customer discovery and strategy is helpful but not required.
✋ Expectations
This is a high-participation workshop. You’ll be learning, thinking, writing, and discussing. We want motivated and driven individuals who want to advance their products to deliver better results—for their business, their career, and, most importantly, their customers!
Refund policy: We’ll provide a full refund up to five days before the workshop starts.