GSA: GTM for Startups - Designing Culture with Intention

​Designing Culture with Intention

​Session: Culture as a Competitive Edge
Speaker: Greg Downey, Managing Director, Purim Ventures
Format: 45-minute Masterclass + 30-minute Q&A/Discussion

​Time: 08:00 PST | 17:00 CET | 19:00 GST

​Purpose:
Culture is not fluff – it’s how decisions are made when the founder isn’t in the room. This session will help founders take control of culture before it controls them.

​Topics Covered:

• ​Defining your founding values through action, not words

• ​Culture vs. Vibe: What actually affects performance and retention

• ​How to build accountability, trust, and urgency from day one

• ​Rituals that reinforce alignment (standups, 1:1s, team reviews, retros)

​Startup Action Items:

• ​Write down 3 key behaviors you want to always see in your team

• ​Audit: Do your hiring, meetings, and communications reflect those?

• ​Draft a 1-page "Operating Culture" doc for your team (not a slide deck)
  
  
  For the ❤️ of Startups