Building a content marketing team at B2B tech companies with Erin Balsa
Hosted by Andrei Zinkevich
Registration
Past Event
About Event
Join me and Erin Balsa talking about building a content marketing team and creating a content engine at B2B tech companies.
We'll cover:
The Good, The Bad, and The Ugly: how to hire great writers and content marketers.
The minimal viable content team: roles and functions you need
How to develop a great content strategy even if your market is boring and conservative.
The warning signs and red flags of a bad content strategy.
How to attract attention to your content and generate demand for your product.
See you,
Andrei Zinkevich