Last Minute Black Friday Cyber Monday (BFCM) Tips

​Black Friday Cyber Monday (BFCM) Quick Tips to Win Q4

​Q4. BFCM. The most critical moment to close out the year.

​Join this live 45 min session led by seasoned eCommerce executive Jamie A. Lee (14+ years growing eComm - and launching BFCM campaigns - at Nike, Walmart, Vital Proteins, & Everlane), where you will:

​-Go over tips & tactics that have worked across prior brands (and those that haven't!), as well as frameworks to use

​-Tactics you can do now before your BFCM campaign starts (yes, tactics that require no additional budget and can be executed before BFCM). Think of it is a way to pick up momentum for next year and become BFFs with your leadership team.

​-We'll be chatting about go-to-market (GTM) optimizations, contingency planning, and digital marketing considerations for go-live.

​1 lucky attendee will win a free spot in the upcoming December 5 cohort of eCommerce 201 ($1000 value).

​Instructor:

​Jamie A. Lee is an eCommerce exec with 14+ years of experience of driving digital & omnichannel growth across established brands (Nike, Walmart, EA, & Sony) and growth brands (Vital Proteins, Everlane). Notable highlights: She was on the founding team of Walmart's Online Grocery service, scaling from markets 1 to 1000+; as GM, built Nike's new Global Apparel eCommerce org & team from scratch and launched new product lines (maternity, yoga, Hijab); and as VP of Digital led Vital Protein's eCom team to profitable growth (team building, channel development via DTC & Amazon) that completed a full Nestle acquisition.

​She has spoken at conferences such as eTail (West & East flagship events) on digital growth, acquisition, and profitability; and was a keynote speaker at signature events at her alma matters, UC Berkeley (MBA) and University of Southern California (Bachelors) and at UC Dublin. She has also recently been named 30 Most Influential (eCommerce) in '22 and Top Women in Retail on the Rise in '21.