9.5 Ways to Get Your First 1,000 Customers (aka Traction) Faster
Whether you're seeking your first 10, 100, or 1,000 customers, this session shares the 9.5 top 'traction' tactics that every founder, sales leader and salesperson needs to accelerate customer traction and capture their first 1,000 customers faster.
Join us to learn how to:
Sell to your ideal client profile (ICP) when they most likely to buy
Implement strategies to grow 2X faster and become the preferred vendor
Master the art of differentiation to capture attention in competitive markets
Overcome sales objections by understanding the #1 reason people don’t buy
Generate almost instant interest in what you do by creating a "seven second sale."
Develop a systematic approach to qualifying and prioritizing sales opportunities
Uncover the key to reaching decision-makers at the most EXACTLY the right time
This session uses Brandy and Craig's Traction Canvas, that leverages over 35 years of startup and sales experience in helping startups and scaleups cross the dreaded chasm in the technology adoption curve.
About the presenters
Brandy Old and Craig Elias are globally connected coaches and presenters who share a passion for helping people become first-time founders and a common goal of growing the start-up community and tech sector across Canada.
They are two of Canada’s most prolific ecosystem builders. In the last nine years, they have helped hundreds of aspiring, early-stage, first-time, underrepresented, rural, and student entrepreneurs embark on the entrepreneurship journey while avoiding the common mistakes that new founders typically make.
Brandy and Craig have worked with global thought leaders like Ash Maurya and David Bland to level up the entrepreneurial ecosystem. They train entrepreneurs and mentors on the Lean Canvas and coach them on how to test their riskiest assumptions.
They are the dynamic duo behind Founder Fridays, the Traction Canvas, a free three-year financial projections spreadsheet downloaded almost 6,000 times by entrepreneurs around the globe, and a series of engaging online training sessions that often attract hundreds of registrants.
They also run online startup camps that challenge entrepreneurs to validate their business ideas. They use a specialized board game called Playing Lean to help people learn how to launch products and start companies without draining their bank accounts, bruising their egos, or damaging their reputations.
You will often find them coaching and presenting for international incubators, accelerators, and pitch competitions. They will also share their unique perspectives at start-up events across Canada, the US, Australia, and Europe.