

Art Collecting 101: Leveraging Art Fairs to Start Your Collection
We're excited to invite you to the second talk in our Art Collecting 101 series, in collaboration with MAD54. This series is all about helping new and aspiring collectors navigate the art world with more clarity and confidence.
This session will explore how to navigate art fairs, the different types of fairs out there, and how to make the most of the experience. Our panel brings together perspectives from across the ecosystem—advisory, collecting, and gallery-side—offering practical tips, real stories, and insights into building meaningful connections and making informed purchases at fairs.
Featured Speakers:
Elisa Carollo - Art Advisor and Art Reporter at Observer
Jonathan Travis - Art Collector and Partner at Redwood Property Group
Sarah Han - Director at Harper's
Moderator:
Aida Valdez - Founder at MAD54
Don’t miss this opportunity to gain insider knowledge and build confidence in navigating the art world.
Agenda:
6:00 PM – Arrival & Check-In
6:30 PM – The Talk
7:15 PM – Q&A
7:30 PM – Networking & Event Ends
Don’t miss this opportunity to gain expert insights and connect with a community of forward-thinking leaders!