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Social Good Collective from On Canada Project

If you’ve been watching what’s happening in the U.S.—you already know what’s at stake. 

Book bans. Abortion rollbacks. Open white nationalism in Congress.

And it’s not just down south. The same machinery is here in Canada: disinfo farms, coordinated hate campaigns, and rising authoritarianism wrapped in PR-tested talking points.

Fascism doesn’t start with boots on the ground. It starts with culture. 

And we won’t beat it with status quo approaches, or one off campaigns — we need civic and social infrastructure and that is our collective group project. 

—a civic infrastructure project mobilizing digital creators, cultural workers, and community orgs as a coordinated counterforce to rising hate, disinformation, and despair.

We’re building a cross-country network of content creators—educators, artists, storytellers, and community strategists—already translating complex issues into emotionally resonant, politically clear content across TikTok, IG, Substack, and more.

This isn’t about chasing virality. It’s about 

fortifying the frontlines of truth and trust

Because creators aren’t just influencers. They’re civic actors, trust holders, and cultural infrastructure.

They've built entire systems to fund, coordinate, and weaponize creators as narrative operatives—spreading disinfo, stoking division, and shaping public opinion at scale.

This isn’t a branding gap. It’s an infrastructure gap.

Collaborate With Progressive Content Creators in Canada

Canadian Association of Labour Media

Nora Loreto

On Canada Project Media

Samanta Krishnapillai

Join the virtual strategy call and get the full download on Creators4Humanity. We'll walk through the model, how to plug in, and what’s next. 

Show up, ask questions, get aligned.

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For those who can't make the time but would like an info package/meeting recap