Hustle Badger

That's a tricky question to answer, because as always "it depends"...

* Product teams are expensive (~£1m a year)

* That's an investment in technology from the CEO

* PMs are primarily responsible for making sure the CEO gets that return

* Discovery reduces the risk of not making a return

* There are four main risks (value, usability, tech, business)

* Discovery is expensive, so faster is better

Confidence in what you're building > Risk in what you're building

* Downside scenario. i.e. what happens if we're wrong

* Opportunity cost. i.e. what else we could build

* Intuition. i.e. you thinking on your own

* Planning. i.e. you thinking with your team

* Anecdotal. i.e. speaking with a few customers

* Research. i.e. lots of customer interviews, surveys, references

* Data. i.e. AB testing, closed betas, fake door tests

If you've got more risk, you need to go higher up the hierarchy of confidence.

In this session we'll run through how to build your own hierarchy of confidence, how to calibrate it, and how to use it once you've made it.

This is a very practical, nuts and bolts session.

Product leaders and product managers at any level. Early stage founders

, which accelerates Product Managers through critical periods in their career:

Build your own confidence scale