More meaningful connections at Iceland Innovation Week — 12th-16th May 2025
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Side Events: Iceland Innovation Week

Learn some tips and tricks of product positioning and how to leverage your home market as a stepping stone to international markets. Real world examples from companies that are already doing it.

We love to share our expertise and this year we want to share what we have learned about marketing. Why does good product positioning matter and how do you get there? Taktikal  share what has worked for them and how they are using Iceland, their home market, as a stepping stone into new markets. Audience will get actionable insights into what has worked well and what to avoid.

Product positioning - tips and tricks: Taktikal