Making NYC's startup community more strategic. 🤘🗽
Exclusive gatherings where founders, investors, and strategists connect over bold ideas, curated by Prince Rumi via Madeline & Co. + Strategy Market

Excelsior Edge

Please note: this workshop is reserved for founders who have not previously attended. And active Founders only!

Build a Startup That Cuts Through the Noise

95% of startups fail. Why? You probably have a few theories.

But the root of most problems comes down to one thing:

Without it, even the best ideas collapse under pressure.

Become a brand so charismatic it walks past the noise, and makes people stop.

Your legacy. Your contribution. Make it count.

Your brand isn’t just a logo and a tag line, it’s 

, realizing too late that fundraising, hiring, and scaling are 

10x harder without a clear, compelling brand strategy.

north star that guides every decision, from fundraising to go-to-market, content, and beyond.

3 hours of live, hands-on brand strategy design

world’s first domain-adapted reasoning LLM and an AI-powered strategy, design, and research platform

, designed to help founders, strategists, and agencies 

build and execute faster, with clarity and precision. (

every attendee will log into Madeline at the start

 and build their strategy in real time as 

I guide you through the process. You can also Zoom your team in live!

 I’ve spent over a decade helping startups, SMBs and enterprises build their brand strategies, and I'm currently 

collaborating with legendary brand strategist (and my mentor) 

So yeah, I know a thing or two about strategy. 

No fluff—just real, hands-on brand building.

NYC’s startup ecosystem more strategic in the fast-moving age of AI.

clarity, differentiation, positioning, and a clear purpose. 

elite-level strategy. Thanks to our supporters such as

​**If you would like to sponsor future events or partner up and cohost a workshop, email us at: connect (at) 

Founders struggling with positioning, messaging, or differentiation

Whether you have built a brand strategy or not, we encourage you to join!  

, or worse, if different people on your team explain it 

brand strategy will inform every decision

every decision should filter through your brand strategy

your core purpose, customer tribe profiles, culture, attributes, positioning, and brand design, in realtime,

 so that when people hear your name, they 

building the foundation that makes your startup investable, scalable, and unforgettable.

, they sound like every other company in their space.

, making it harder to sell, fundraise, or attract talent.

, so every marketing effort feels random.

By the time you leave, your team will be aligned on a 

, one that turns customers into believers and competitors into afterthoughts.

redo the process later with your co-founders or team

—Madeline’s got you covered. You can always 

tune them in remotely during the session or continue refining your strategy afterward.

Startup Brand Strategy Workshop by Madeline & Co.