More meaningful connections at Iceland Innovation Week — 12th-16th May 2025
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Side Events: Iceland Innovation Week

The digital experience at Krónan grocery store

Join us for an interactive guided tour at Krónan during Innovation Week, led by our Head of Digital Development. Discover how technology is shaping the way we shop, from personalized experiences in the Krónan app to smart features that help customers remember what to buy.

We’ll dive into the decisions behind our digital journey, exploring how the app tailors recommendations to each user and the innovative solutions we’re pioneering to make grocery shopping easier and more seamless.

This is not just a tour—it’s an opportunity to engage, ask questions, and see firsthand how Krónan is using technology to enhance the shopping experience. To wrap things up, we’ll enjoy some refreshments and good company.

From Aisles to App — A guided tour: Krónan