Cover Image for Introduction  to email marketing

Introduction to email marketing

Hosted by Fab Giovanetti
 
 
Zoom
Registration
Past Event
Ticket Price
£20.00
Welcome! To join the event, please get your ticket below.
About Event

In this 90-minute workshop, you'll apply conversion tactics to help you grow your list faster without spending more time on it and building relationships.

In 2021, 4.03 billion people around the world will use email. Experts expect that number to grow as high as 4.48 billion by 2024.

No platform comes close to the potential, direct-to-user reach of email.

The type of connection you can create through email is unique and different from those you make on social media or other content. Starting with a simple strategy, you'll see how email marketing can work with other marketing tools to build stronger connections with your customers.

Most people you probably want to do business with likely have an email account. By providing value and showing up consistently, you can meet people exactly where they are every day (often multiple times per day, am-I-rite?)

Build credibility and trust with email

Emails will allow you to connect to your super fans on a unique and more profound level. People choose to have your message land in their inbox, and that is a privilege that you can tap into to build deeper relationships.

But how can you supercharge your email marketing strategy? It doesn't have to be complicated. You can model the KNOW, LIKE, and TRUST process that you want your audience to go through.

Together we'll learn...

  • The journey to create a deeper connection with your subscribers

  • How to implement emails your audience wants to read and open

  • Three steps to develop better newsletter email content

  • Tricks to improve your email conversions in little time without any tech background

  • How to time your email by creating a flexible calendar that works for you

By the end of this workshop, you'll start mapping your email strategy in 3 simple steps in this hands-on workshop. Get to know other professionals who're also eager to use emails to further connect with their audience. 

About your teacher

Fab Giovanetti is an award-winning author, entrepreneur and marketing consultant helping busy professionals reclaim their time. She is the CEO and headteacher of Alt Marketing School, supporting people making a positive impact through their marketing.

Featured in The Next Web, Business Insider, Forbes among others, through her community and her online consulting, she touched over 100,000 people from all over the world - she is a keen speaker, writer, and published author, as well as guest lecturer across the UK.

❤️Testimonials from marketing pros that came before you:

"Fab has a beautiful way of teaching, lots of jokes and humour. Excellent!! Excellent supporting material, practical examples, and captures the class very well."
She is a real professional and gave us tasks in groups, helped us think about marketing and felt good to begin touching and entering the world of equals. Thank you very much.“
"It was such a valuable lesson. The idea behind better marketing practices and how to create a strategy according to the tools Fab showed us."
My head was filled with food for thought as I went through the lesson with her. She was energetic and stimulating. “
"Very passionate. Engaged us during the entire lesson."
"Her lesson was very entertaining and light-hearted. Fab managed to get the information across in a fun way."
"Fab is energetic, insightful, easy to understand, and positive energy. It was a great lesson."
"Fab was incredible! I earned many storytelling tools and techniques, she teaches well, and she's lovely."

About this workshop

How will this event run?
The event will run on Zoom as a meeting - you'll be working in small breakout rooms so we'd recommend you put the video on for both yourself and other attendees.

Will I need to share my video or audio during this session?
This is an interactive session and spots are extremely limited, so we recommend you bring your best-smiling face and happy vibes!

Will there be a replay?
We currently offer replays for 14 days after the event - we’ll send you a pack with all the resources from the class.

Why learn from us at Alt Marketing School?
Market to hearts, not brains. We are a marketing school offering a 6-week digital marketing certification for professionals who want to do marketing differently, as well as a short 2-week intensive marketing fundamentals course.