Email marketing advanced strategies
In the advanced 90-minute session on the magic of email marketing, we will cover strategies to advance your segmentation, lead generation and community building through email.
In 2019, the average ROI was $42 for every dollar spent on email marketing, according to Litmus.
Foster a community through your newsletter
When it comes to the marketing funnel, newsletters can tap into all the different stages quite nicely. It can help you build a relationship with your audience.
When done well, newsletters are the ones that are there to help us build a thriving community for ourselves and our brand. Tom Fishburne once said,
"the best marketing doesn't feel like marketing"
Emails encourage better conversation, understanding and overall connection towards your brand if used wisely.
Email is relational and more than in a "Hi FIRST_NAME" sort of way. It truly builds relationships at scale with your audience, enhancing the way that each email is delivered and how you uniquely connect with your subscribers.
You'll learn how to model the community-building process that you would want your audience to go through.
Together we’ll learn
Impactful ways to segment your subscribers to personalise your relationships
Understand and master the concept of email deliverability to improve your open rate
Creative content ideas to build trust through exclusive opportunities
Different types of automation that can elevate your email strategy
How to harness your existing subscribers to generate new leads for you
By tapping into email automation you will implement segmentation ways to target your audience based on your funnel journey awareness-of-whatever-it-is-you've-got-going on.
That level of tailoring is powerful, and it’s something you can harness to turn your subscribers into a community. Start personalising your email's content and embrace visual automation funnels to get a birds-eye-view of how your various subscribers end up getting different messages from you.
By the end of this workshop, you will be confident sending 1:1, lifecycle-based emails that end up being delivered to the right people, at the right time.
About your teacher
Fab Giovanetti is an award-winning author, entrepreneur and marketing consultant helping busy professionals reclaim their time. She is the CEO and headteacher of Alt Marketing School, supporting people making a positive impact through their marketing.
Featured in The Next Web, Business Insider, Forbes among others, through her community and her online consulting, she touched over 100,000 people from all over the world - she is a keen speaker, writer, and published author, as well as guest lecturer across the UK.
❤️Testimonials from marketing pros that came before you:
"Fab has a beautiful way of teaching, lots of jokes and humour. Excellent!! Excellent supporting material, practical examples, and captures the class very well."
She is a real professional and gave us tasks in groups, helped us think about marketing and felt good to begin touching and entering the world of equals. Thank you very much.“
"It was such a valuable lesson. The idea behind better marketing practices and how to create a strategy according to the tools Fab showed us."
My head was filled with food for thought as I went through the lesson with her. She was energetic and stimulating. “
"Very passionate. Engaged us during the entire lesson."
"Her lesson was very entertaining and light-hearted. Fab managed to get the information across in a fun way."
"Fab is energetic, insightful, easy to understand, and positive energy. It was a great lesson."
"Fab was incredible! I earned many storytelling tools and techniques, she teaches well, and she's lovely."
About this workshop
This hands-on workshop is a taster class based on principles we teach on our 6-week digital marketing certification for professionals.
How will this event run?
The event will run on Zoom as a meeting - you'll be working in small breakout rooms so we'd recommend you put the video on for both yourself and other attendees.
Will I need to share my video or audio during this session?
This is an interactive session and spots are extremely limited, so we recommend you bring your best-smiling face and happy vibes!
Will there be a replay?
We currently offer replays for 48 hours after the event - we’ll send you a pack with all the resources from the class.
Why learn from us at Alt Marketing School?
Market to hearts, not brains. We are a marketing school offering a 6-week digital marketing certification for professionals who want to do marketing differently, as well as a short 2-week intensive marketing fundamentals course.