Evaluate and Elevate GTM ROI with First-Party Data
Discover how your website’s account-based engagement data can unlock the true performance of your GTM strategy and drive measurable ROI in this interactive session from B2B website optimization platform Trendemon and the AI Marketers Guild community.
Here's what we'll cover:
Understanding how your B2B GTM is truly performing—what’s working, what isn’t, and which levers to pull for growth—remains one of the biggest challenges for marketers today.
In this virtual event, we’ll explore how to evaluate GTM performance, identify areas for improvement, and effectively demonstrate ROI to leadership.
Join us as we share unique insights from our 2025 Buyer Journey research, analyzing millions of B2B buyer journeys. Discover how buyer behaviors are evolving, how buying groups engage with websites, and key benchmarks for engagement and pipeline conversion to elevate your GTM strategy.
Plus, learn about Trendemon’s new GTM Compass—free for qualified companies and partners—to turn insights into actionable growth strategies.
Takeaways from the Session:
Clear GTM Insights: Learn how to evaluate your GTM performance, your content and channels, using first-party data.
Actionable Strategies: Identify what’s working, what isn’t, and which levers to pull for growth.
ROI Demonstration: Gain tools and techniques to effectively showcase GTM ROI to leadership.
Free Access: Discover how Trendemon’s GTM Compass can help you optimize your GTM strategy at no cost for qualified companies and partners.
About Trendemon:
Trendemon is a B2B website optimization platform that boosts pipeline and revenue. It analyzes engagement data to uncover content performance, map buyer journeys, and personalize experiences, driving conversions. Trusted by top B2B brands, Trendemon helps marketers turn insights into measurable growth.
About Avishai Sharon:
Avishai Sharon, Co-founder and CEO of Trendemon, brings 20 years of experience in marketing and sales technology. Prior to leading Trendemon—a company revolutionizing how B2B marketers optimize website experiences and orchestrate buyer journeys—he founded GISight, a software development agency serving Fortune 500 clients.
About AI Marketers Guild:
AI Marketers Guild (AIMG) is the premier community-led organization for marketers looking to make the most impact with advances in AI. Members access networking, thought leadership, career support, and practical resources to tackle marketing challenges. By showcasing expertise and fostering collaboration, AIMG empowers members to shape the future of AI in marketing.
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