Kraftshala LIVE | How is Marketing Evolving in Creator Economy?
The creator economy features small businesses centered around independent content creators such as video bloggers, writers, comedians, musicians, etc., who monetize themselves, their skills, and their creations on the internet.
Interestingly, venture capital funding in the Creator Economy start-up space has skyrocketed. Many global, as well as Indian start-ups, have raised millions of dollars from marquee investors. Some investors are also coming forward to invest in individual creators. These creators have begun replacing traditional celebrities such as film stars and athletes in brand endorsements and promotions. They are even seen in web series and movies.
You will have realized by reading thus far that the Creator Economy is BOOMING!
In this session, we will discuss the below topics:
1. Fundamentals of Creator Economy
2. Why brands are collaborating with creators
3. What creators look for while collaborating with brands
4. How a creator becomes an influencer (a personal brand)
5. Lessons from the journeys of some of the leading creators of India, such as Bhuvan Bam, Ranveer Allahbadia, Prajakta Koli, and others.
Session Time: 1 hour
Q & A Time: 30 minutes
Speakers:
Harsh Pamnani & Manish Pandey, Co-authors of Booming Digital Stars – One of the most popular books on Creator Economy
Profiles:
Harsh is a storyteller by passion and a brand expert by profession. His bestselling book series Booming Brands, was widely acclaimed by eminent academicians, Indian government leaders, entrepreneurs and venture capitalists. Harsh also writes for various business publications, including Forbes. He earned his MBA from XLRI, Jamshedpur.
Manish is a much sought after brand consultant, social media evangelist, and mentor to new-age digital brands and Influencers. He is currently part of the leadership team at Josh Talks, one of India's largest and fastest-growing impact platforms.