Cover Image for WEEK 2: Understanding Users
Cover Image for WEEK 2: Understanding Users
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WEEK 2: Understanding Users

Virtual
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About Event

Goal: Empathy and the power of research.

  • What is User Research and why it matters

  • Types of User Research (Qualitative vs Quantitative)

  • How to create user personas

  • Conducting user interviews (live demo or practice)

  • Intro to Empathy Maps

  • Assignment: Create 1 user persona + empathy map based on sample research

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