GTM Engineer w/ Yash Tekriwal (The GTM Circle)

​Join peers and Yash, the first GTM Engineer at Clay, as we explore this emerging role and how the fastest-growing companies are approaching it—and what it means for GTM team structure and operations.

​We'll discuss:

• ​Defining GTM Engineering: What this role actually entails and how it differs from traditional RevOps

• ​Staffing and Hiring: How to identify, recruit, and onboard GTM Engineers in your organization

• ​Team Structure Design: Where GTM Engineers sit organizationally and how they integrate with sales, marketing, and ops

• ​GTM Engineering vs. RevOps: Why this isn't an either/or debate and how both functions can coexist

• ​Organizational Change Management: The shifts needed to effectively leverage AI-powered GTM tools and processes