AFS Event: The Digital Fairness Act and Digital Advertising - A Startup Perspective

​As the European Commission develops the Digital Fairness Act (DFA), startups face critical questions about targeted advertising, compliance requirements, and their ability to innovate in Europe's evolving regulatory landscape.

​Startups, many of which depend on personalised advertising to grow, need a clear and proportionate policy framework to reach customers and scale their businesses. Without one, Europe risks stifling the very innovation it seeks to support.

​Join us for this timely event, featuring:

• ​A presentation of a new study: “Personal Touch: A €100 billion boost to EU competitiveness from personalised ads,” delivered by Dr Antonin Bergeaud, Associate Professor in Economics, HEC Paris; and Martin Thelle, Partner, Implement Consulting

• ​​A presentation of the upcoming DFA stakeholder consultation delivered by Benedicte Van Ormelingen, Team Leader of the Digital Fairness Team, DG JUST, European Commission

​The session will be livestreamed for the online participants, followed by a short discussion among on-site attendees - including industry organisations and policy experts.

​We look forward to your participation!