Lunch & Learn: Ecommerce Ad Strategies with Location Targeting
Join us for a cozy Lunch and Learn session in downtown Austin with a special guest speaker, Pamela Wagner at Ajala Digital Agency, where we dive into advanced strategies on how to effectively use location targeting to increase online purchases.
What we'll cover:
Creative ideas for hyper-location targeting to make your ads more relevant and impactful
Essential website optimizations to support location-based marketing efforts
How trust elements impact conversions
Best practices for crafting compelling ads that resonate with your local audience
Q&A with the advertising experts
Whether you’re new to programmatic advertising or looking to refine your ads approach, this session will equip you with actionable insights from Marketing Pros to supercharge your ecommerce strategy.
Who should join:
Marketing agencies running ad campaigns for clients
In-house marketing teams
Business owners and operators exploring growth strategies through paid media
About the guest speaker
Pamela Wagner heads Ajala Digital, a global marketing agency focused on Google and Meta advertising working with 3,000+ businesses. She also teaches Paid Ads and Digital Marketing at the Vienna University of Economics and Hult International Business School. Pamela has been to 90+ countries and speaks German, English, Spanish, Russian, and Mandarin.
About the organiser:
Growth Channel is an AI-powered advertising engine for programmatic advertising with precision, enabling niche audience targeting at scale. It empowers marketers to build audiences from billions of data points, launch omni-channel digital campaigns, and measure performance with end-to-end attribution.