Workshop: How to Price for Your First 10 Customers
💸 How to Price for Your First 10 Customers
Thursday, July 31st | 9:00 – 10:30 AM | San Francisco, CA
Pricing is one of the most misunderstood and make-or-break decisions early-stage founders face—and it’s especially tricky when you don’t yet have traction. That’s why we’re bringing in the experts to help you get it right from the start.
Join us for a tactical, founder-first workshop led by Ian Clark and Patrick Despres-Gallagher from Crescendo Consulting, focused on the realities of pricing for your first 10 customers.
Whether you're pre-product, running beta pilots, or gearing up for early sales, this session will help you think more clearly—and more confidently—about what to charge and why.
📚 What We’ll Cover:
Frameworks for early-stage pricing decisions
Common mistakes founders make (and how to avoid them)
Tactics for testing price sensitivity
How to communicate pricing with confidence
👥 Who It’s For:
This session is built for pre-seed and early-stage B2B founders who are navigating early customer conversations and trying to find pricing-market fit.
📍 Event Details:
Date: Thursday, July 31st
Time:
9:00 – 9:30 AM | Arrival + Coffee
9:30 – 10:00 AM | Presentation
10:00 – 10:30 AM | Q&A + Networking
Location: San Francisco (exact address shared upon RSVP)
About Forum Ventures
Forum Ventures is the leading early-stage fund, accelerator and AI venture studio for B2B SaaS startups. Founded in 2014, we’re on a mission to make the B2B SaaS journey easier, more accessible and successful for early-stage founders. From our Studio to Accelerator to Pre-Seed programming, we have the resources and network to help founders navigate the early stages of their founder journey.
Forum is investing in 60+ SaaS companies this year. Pitch Us here.
About Ian H. Clark
Ian H. Clark founded Crescendo to help growing software and internet companies monetize their products.
For more than a decade, he has helped hundreds of software companies as an advisor, manager, and investor. He most recently ran the Monetization Strategy practice at Alpine Investors. Before that, he was the head of pricing at Evernote, and an investor with Contrary Capital and Array Ventures.
He is the author of Monetization, and his work has been featured in case studies by the Harvard Business Review. Ian received his BA from Harvard, his MBA from Stanford, and first learned the nuts and bolts of pricing at Simon-Kucher & Partners, the largest pricing firm in the world.
When he’s not thinking about pricing, you might catch him on stage with the Boston Symphony Orchestra or at the dog park with his dog Cali.
About Patrick Despres-Gallagher
Patrick Despres-Gallagher is an advisor at Crescendo where he helps internet businesses execute on pricing changes within the GTM motion and the product. Patrick's expertise stems from his time as a former CEO, product leader, and investor.
Patrick was previously the cofounder/CEO of Stage, a pricing and billing automation tool which helped software and internet companies improve their pricing.
Prior to Stage, he was an early product leader at Loom focused on growth and monetization, scaling from <$1M to $35M in ARR in 2 years (acq. $975M by Atlassian).
Prior to Loom, Patrick was a private family office investor in software businesses such as Personio, Gloat, Affinity.co, and others (TVPI > 10x). Patrick started his career as a top-performing Senior Consultant at Deloitte. He holds an MBA from Stanford University and a B.A. with honors from Johns Hopkins University.
Beyond work, he enjoys playing and attending live music, meditation, outdoor activities, and running."