VertoTalks | The Invisible Work Behind Good Reporting
Join us on Thursday, July 17, for the next edition of VertoTalks, where we’ll go behind the scenes of what makes reporting truly useful.
In digital marketing, reporting should do more than present data – it should bridge the gap between analysis and action. And when reporting is flexible, consistent, and built for context – it doesn’t just inform, it guides.
In this session, we’ll take a closer look at the often-unseen work that makes reporting truly effective: from choosing the right format for each audience and designing for quick comparisons over time, to creating clarity that holds up under shifting priorities.
We’ll walk you through the evolution of reporting in three parts:
→ The Legacy of Look-Good Reporting – Why polished dashboards often fail to drive action
→ Designing for Decision-Makers – Building reporting systems that serve real-world needs
→ From Insight to Instinct – How AI will shift reporting from reactive to predictive
We’ll wrap up with a Q&A and open discussion.
Who Should Attend?
Whether you're building reports, presenting them, or shaping strategy – this session is for marketers, data collaborators, and decision-makers who want to take a deeper look at the current state of digital marketing reporting – and where it’s headed next.
Your Hosts:
🎙 Denislav Hadzhiminev – Data & Analytics Consultant at VertoDigital
🎙 Kaloyan Enchev – Data & Analytics Consultant at VertoDigital
🎙 Nikol Anestieva – Growth Assistant at VertoDigital
📍 Location: Campus X, Community Green
📅 Date: Thursday, July 17th
⏰ Time: 10:00 AM – 11:30 AM
Seats are limited – reserve your spot now!