NY #TechWeek: Content Marketing in the AI Era: Strategies for Scaling Production and Driving Growth
Reclaim Your Time & Write High-Quality Content Faster Than Ever Before with AI
Feeling overwhelmed by the constant content churn? We've all been there. Scrambling for fresh ideas, staring at a blank page, and wondering if anyone's even reading your content anymore. It's a vicious cycle that can leave even the most seasoned marketer feeling defeated.
But what if there was a secret weapon? A powerful tool that could help you generate fresh ideas, overcome writer's block, and even write high-quality content in a fraction of the time?
Believe it or not, that weapon exists, and it's called AI. Here's the kicker: 58% of marketers whose companies use generative AI for content creation report increased performance as the top benefit. And that’s right: over 44% of marketers are already leveraging the power of AI to create killer content that resonates with their audience.
This free webinar will show you exactly how AI can become your content creation sidekick.
We'll explore how to use AI to pump out a steady stream of engaging content, personalize it for your target audience, and finally break free from the content creation hamster wheel.
What You Will Learn
AI for Competitor Content Analysis: Forget the guesswork. We'll show you how AI tools analyze your competitor's content strategy, revealing their keywords and identifying content gaps you can exploit. With AI, 75% of consumers trust content written by generative AI, making it a trusted tool for content creation.
Market and Data Analysis Made Easy: AI deciphers complex data sets, giving you a clear picture of your market landscape. You'll make informed decisions based on real insights.
Meet Your Ideal Customer in the Flesh (or Rather, Data): AI analyzes data to paint a vivid picture of your target audience. Develop rock-solid customer personas that resonate with real people, not just demographics. This personalized approach is key in a world where 60% of B2B content marketers struggle to create engaging content.
Brand Voice Consistency with GPT-4: Collaborate with clients to define your brand voice using AI tools like GPT-4. GPT -4 can analyze existing content and suggest messaging guidelines that ensure every piece of content, from blog posts to video scripts, sounds authentically like you.
Pillar Up Your Content Strategy: AI helps structure your content around core topics (pillars) and brainstorm engaging subtopics (spokes). Cover everything your audience craves with a clear and organized strategy. This methodical approach is supported by the fact that 76% of marketers use generative AI for basic content creation and copywriting.
Content Calendar Creation on Autopilot: Free up your time! AI automates scheduling and content distribution, letting you focus on the big picture - crafting a winning marketing strategy. With AI implementation in content marketing leading to 67% increased efficiency for many companies, it's clear that automation is a game-changer.
Make Your Audience Feel Like Royalty: Leverage AI to personalize content based on your audience's preferences. You'll create content experiences that keep them hooked and coming back for more.
Data-Driven Decisions, Not Guesswork: AI analyzes your content's performance, providing actionable insights. Use this data to refine your strategy and ensure your content consistently hits the mark. With AI in marketing expected to hit $9.3 billion by 2025, the emphasis on data-driven strategies is more important than ever.
Effortless Content Repurposing: No need to reinvent the wheel! AI assists in transforming long-form content into engaging social media posts, bite-sized video snippets, or compelling email sequences. Maximize your content's reach and repurpose seamlessly across various formats.
Lead Magnets Made Easy: Develop high-performing content with AI and create valuable lead magnets to capture reader interest and boost conversions.
Meet our Speaker
Hamlet Azarian is the CEO & Founder of Azarian Growth Agency. This data-driven, full-funnel growth agency has helped raise over $269.1M in funding for some of the most innovative companies in the tech/SaaS space. With years of experience working with startups and implementing growth, Hamlet has a proven track record of driving results and helping companies succeed. Hamlet’s expertise lies in developing and executing growth strategies encompassing every aspect of a company’s marketing, from branding to lead generation to conversion optimization.
This event is a part of #TechWeek - a week of events hosted by VCs and startups to bring together the tech ecosystem.