

Mastermind: Emotion Over Motion | Story First, Views Second
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About Event
Join us as we break down the rise (and fall) of the real estate media style that once took over the industry 🎥and what’s working now.
Strategist David Eby unpacks the high-energy, whip-pan, gold-caption formula that once dominated listing videos and why it no longer delivers the same results.
This workshop dives into the why behind the shift and introduces the ICON Method a framework for crafting emotionally grounded stories that:
💡 Build trust
🏡 Resonate with buyers
💥 Actually convert
It’s time to evolve your content and stop chasing trends. Let’s get strategic.