Growing Beyond Founder-Driven Sales: Building Your Go-To-Market Machine

​Precursor Ventures is excited to partner with Enjoy the Work (ETW) to offer founders in our portfolio a valuable session about how to shift from founder-driven sales as you scale your company.

​Founders of young startups find themselves involved in everything. They’re designing product, hiring talent, raising capital, and closing customers. But the irony is that the longer the founder is involved in the entire business, the slower the company will mature. Knowing when and how to create leverage is a critical step for startups to mature from scrappy to sustainable.

​Nowhere is this more critical than in go-to-market. The longer a company relies upon the founder to attract customers and close deals, the less likely that startup is to reach escape velocity.

​In this fast-paced revenue-focused talk, ETW General Partner Kristen Hamilton will outline what it means to articulate your ideal customer profile, the importance of positioning, what is meant by demand generation and how to construct the all-important sales playbook.

​Founders often learn how to win customers thanks to sheer charisma and domain knowledge; but to reach real scale, startups need a machine. This workshop will get you started on the path.

---------------------------------------------

Enjoy the Work (ETW) is a unique startup advisory firm dedicated to helping founders become exceptional CEOs. ETW's unique approach focuses on teaching essential skills—from managing boards and go-to-market planning, to capital raising and team conflict resolution.