Following the Footprints x Nudie Jeans: Black Friday - What Should Brands Do?

Hosted by Leone Baron & 4 others
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About Event

Today’s leading consumer brands are thinking about the impact of their actions on tomorrow’s world. 

Every year, Black Friday brings into focus the role we as brands, and as consumers, play. How can this day be an education opportunity? What is necessary to shift consumer mindsets into valuing products that will last them a lifetime? What role does reuse have in overconsumption? How do we price products appropriately? Can better stock management and sales have a positive impact?

Join Following the Footprints at Nudie Jeans’ Seven Dials store for our second ‘open mic’ conversation. We’ll be opening up the room to hear different perspectives on how brands can and should navigate Black Friday for years to come.

Missed our last Open Mic at Nudie Jeans? Watch the recap!

Can't make this event, but want to hear about future ones? Add your name to our invite list!


About The Organisers:

Following the Footprints: Following the Footprints digs into how consumer goods businesses are innovating to be more sustainable through interviews, weekly newsletters, events, databases and more. We're a volunteer-led and independent platform, by sustainability professionals for sustainability professionals.

Nudie Jeans: We're not just in the business of selling jeans. We're in the business of making them a part of your life, for the long haul. Our wear-and-tear philosophy is all about making sure your jeans live as long as you do, maybe even longer! It's like having a second skin that just gets better with age.

Location
Nudie Jeans Repair Shop
Ching Court, 57-59 Monmouth St, London WC2H 9EY, UK