Mastering Audience Insights: How to Understand What Your Customers Want Using AI
Are you unsure of what your customers want?
We will teach you how to transform raw customer responses into clear patterns that drive better product and marketing decisions.
What You'll Learn:
AI for Audience Insights: Discover how AI can streamline the process of analyzing customer reviews, social media comments, and other customer-generated content to uncover key insights about your target audience.
Building Customer Personas: Learn how to create detailed and dynamic customer personas by segmenting your audience based on their specific motivations, goals, and challenges.
Data Collection & Analysis: Gain practical experience using AI tools to extract and analyze customer data from various sources, including reviews, social conversations, and purchase behavior.
Identifying Pain Points & Opportunities: Explore how to pinpoint customer pain points, unmet needs, and opportunities for innovation through AI-driven analysis, such as the switching behavior from traditional products to healthier alternatives.
Actionable Insights for Marketing: Learn how to turn customer insights into clear, actionable strategies for improving targeting, refining messaging, and enhancing product offerings.
Who Should Attend:
Marketers looking to deepen their understanding of customer segments and refine their targeting.
Entrepreneurs and business owners who want to leverage AI to better understand their audience and improve their marketing efforts.
Anyone interested in using data to make informed decisions and improve product positioning.
About me::
👋🏻 Hi we are Jason and Vanessa, co-founders of Bloomstory.
We help brand, product and marketing teams save time, money and reputation by testing their content, messaging and product ideas before launching on AI powered focus groups that simulate real customers.
We are both two non-techies building this entire marketing tool and business using AI so we've trialed and tested all the tools ourselves - so we also consult and train brands on AI adoption.
If AI isn't delivering measurable results for us, it's not good enough for you. We've built AI solutions for founders, marketers and strategists, developed prompt frameworks and specialised GPTs, and 'vibe-coded' prototypes that help us get the work done for our clients.
If you have any questions or need more information, feel free to reach out to me at jason@bloomstory.co.uk or Linkedin.