The New Playbook

​9am - 9:45am: “From Walled Gardens to the Open Social Web: The Next Evolution of Brand Storytelling” with Gina Michnowicz, CEO and CCO at The Craftsman Agency

10am - 10:45am: “Creators and the Fediverse,” with Peter Cottle, Software Engineer, Threads, and Jim Louderback, Editor and CEO, Inside the Creator Economy, moderated by Shira Lazar, Creator and Founder of What's Trending

​11am: “Building Communities,” with Rose Wang, COO, Bluesky, and Andy Piper, Developer Relations Lead, Mastodon, moderated by Mia Quagliarello, Head of Creator Community, Flipboard

​12:30pm - 2pm: Networking light lunch and demo of Surf*, a new kind of browser unifying the social web, with Mike McCue
* To get access before SXSW, go here and use SURFSXSW as the referral code.