Phygital Runway Show NYC

​6pm doors open

​7pm Phygital Runway show: Runway Designers:

• ​Right Direction

• ​Loreine

• ​Next Berries

• ​Phygicode by Bartholomew NYC

​7.30pm (World's first ever) Live Motion Capture Hologram courtesy of Future Front Row featuring designers:

• ​Stephy Fung

• ​Suza Vos x Harriet Davey

• ​Mutani

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​Fashion has always been more than the latest silhouette, it is an art form that draws on cultural texture overlaid with eclectic creative and technical skills to support self-expression – the unique story of each individual. Layering the digital and physical allows us more rich and nuanced opportunities to tell a brand story. 

​A hologram runway show redefines expectations as an immersion-first path forward for the fashion industry. The giant digital avatars simulate the fluid movements of models via real time motion capture on the runway.

​The Phygital runway explores a brand’s strategic journey exhibiting simultaneous digital and physical fashion in a seamless layered experience. With 3D assets ranging from augmented reality to digital twins in Sandbox and Unreal Engine tools, brands show not only a traditional runway collection, but an evolved vision of customer engagement and the relationship of fashion with the games industry.